The BBC Trust has said that stringent parental controls should always be included on BBC iPlayer to ensure children do not watch inappropriate content.
According to the Trust's latest review of BBC Editorial Guidelines, clearer labelling must be placed on the catch-up service to flag up "strong or challenging content".
Since its launch in 2007, BBC iPlayer has become a major success and now accounts for around 5% of UK internet traffic. However, the BBC's governing body expressed concern yesterday that "there is no direct equivalent of the watershed online".
"When we make audio or visual content available on demand on BBC platforms, and where appropriate, we must provide information to enable users to understand its context and to make informed choices about its suitability, both for themselves and for children, before they access," the organisation said.
The new editorial standards stipulate that any post-watershed programming should be flagged with a 'G For Guidance' rating to highlight its potential unsuitability for younger audiences, with a "system of content labels" indicating the relative strength.
More stringent parental controls must also be included on BBC iPlayer, involving a "lock" function for challenging content which can then only be accessed by inputting a password.
Both these functions are already in place on the catch-up service, but this is the first time that the editorial guidelines have factored in their provision.
A BBC spokesperson said: "The BBC takes its responsibility to enable parents or guardians to protect younger viewers from unsuitable BBC content on its websites very seriously and already provides a number of tools to do this.
"BBC iPlayer, for example, clearly labels programmes which may be unsuitable for young audiences. A lock system allows parents or guardians to prevent younger viewers from watching streamed guidance rated programmes unless they have a password, and a similar system operates in respect of downloaded programmes on iPlayer. Setting up these systems is optional but they can be easily activated at any time."
This move follows the Trust's proposed crackdown on the use of strong language and the depiction of intimidation on the BBC's TV, radio and online content.
Under the new standards, the corporation must never allow strong language to be used on the radio or pre-watershed "apart from the most exceptional circumstances". Swear words should also not be broadcast on web content that is "likely to appeal to a significant proportion of children".
The Trust is now holding a public consultation on the proposed editorial guidelines, with licence fee payers able to have their say until December 24. When approved, the new editorial standards will come into force in summer 2010.
http://www.digitalspy.co.uk/digitaltv/news/a181073/bbc-iplayer-gets-more-parental-controls.html
Thursday, 22 October 2009
Sky & Project Canvas
Sky has said that BBC-led joint venture Project Canvas will use public money to distort competition in the nascent market for broadband-enabled set top boxes.
The satellite platform holder yesterday published its second formal submission to the BBC Trust in reaction to the additional information recently supplied by the BBC Executive.
In the report, Sky stated its belief that the BBC's plan for Canvas confirms its "apparent intention to develop, launch and operate an entirely new content distribution platform together with a limited number of competitor venture partners, for mutual benefit, to the exclusion of other industry participants".
Sky claimed that the development of a Canvas IPTV platform goes beyond the BBC's role as defined in the Royal Charter. It therefore asked the Trust to properly consider whether the proposals are an appropriate use of the licence fee, or if there is adequate consumer demand for a Canvas box, before granting its approval.
"In its unique, privileged position in receipt of substantial guaranteed public funding, the BBC is also required to adopt the least intrusive, proportionate means of fulfilling its core purpose, and to minimise any distortions of competition that might arise from the commercial deployment of its public funding," said Sky in its report.
The company is further concerned about Canvas membership - BBC, Five and ITV - due to fears that only public service broadcasters will be permitted to join, with BT's participation only complicating the issue.
This complaint taps into Sky's fears that Canvas partners will favour their own content on the platform when it launches to the detriment of other services. In turn, it reiterated concerns about control of any Canvas user interface or EPG, particularly due to the "standardisation" of this feature which could reduce innovation and competition.
Sky further criticised the lack of technical specification in the BBC Executive's released information, which poses questions about whether Sky Player would work on the box and what sort of content protection would be available. It also questioned how much public money is actually being spent on developing the project in the absence of confirmed figures.
As an alternative approach, Sky believes that the BBC should drive forward development in the IPTV market by implementing a "genuinely broad policy of linear and on-demand content syndication across third-party platforms and services".
Back in August, BBC programme director, IPTV Richard Halton accepted that the open source platform of Canvas could be viewed as an "absolute disaster" for pay TV providers.
However, he stressed that the platform would be designed to maximise creative freedom for a wide variety of service providers, and not prioritise the content of its partners as it would be "very naive for us to do something so obvious".
http://www.digitalspy.co.uk/digitaltv/news/a181777/sky-publishes-canvas-criticisms.html
Project Canvas partners BBC, ITV, BT and Five have defended their plans for the IPTV joint venture by stressing that it will be an "open platform for the next-generation of internet-connected TV devices".
Yesterday, Sky published its second formal submission on Canvas to the BBC Trust, in which it criticised the corporation for using public money to distort competition in the nascent market for broadband-enabled set top boxes.
Writing on the BBC Internet Blog, director of Canvas Richard Halton said that the proposed IPTV offering would not be a "BBC platform". Instead, he explained that the service would be open for all content owners, internet service providers and device manufacturers to get involved.
Halton said that the Digital TV Group is currently developing a standard for web-connected TVs, and so the BBC wants Canvas to be "compliant" with that, rather than influence it.
Sky expressed concern that the majority involvement of public service broadcasters in Canvas would create a bias for their content on the platform to the detriment of others.
However, Halton welcomed any service providers, including Sky, to take part in Canvas as long as their "ambitions for a free-to-air platform and open competition match ours".
Despite its subscription-free model, Halton explained that Canvas would support a "range of monetisation options", meaning that Sky could increase the reach of its Sky Player service by using the platform.
"Canvas is in addition to, not instead of, the syndication ambitions of all of the existing partners. Making content widely available is fundamental to the economics of free-to-air content providers and Canvas adds to the range of options available," he said.
"As a platform, it is intended to reduce the barriers to accessing the television set that some content providers already experience."
Halton also indicated that Canvas will fall in line with the BBC's Royal Charter remit to always effectively use the licence fee to maintain and expand public service broadcasting.
"Public service or not, we can all contribute to supporting a Digital Britain: be it in increasing the availability of online services such as NHS Direct, helping to drive broadband uptake by delivering service innovation or by investing to ensure that our subscription-free TV platforms continue to evolve," he concluded.
"The BBC thinks that Canvas is central to delivering these aims and is keen to work with partners who believe the same."
The Trust is expected to issue its final conclusion on the BBC's involvement in Canvas this autumn.
http://www.digitalspy.co.uk/digitaltv/news/a181816/canvas-partners-respond-to-sky-criticism.html
The satellite platform holder yesterday published its second formal submission to the BBC Trust in reaction to the additional information recently supplied by the BBC Executive.
In the report, Sky stated its belief that the BBC's plan for Canvas confirms its "apparent intention to develop, launch and operate an entirely new content distribution platform together with a limited number of competitor venture partners, for mutual benefit, to the exclusion of other industry participants".
Sky claimed that the development of a Canvas IPTV platform goes beyond the BBC's role as defined in the Royal Charter. It therefore asked the Trust to properly consider whether the proposals are an appropriate use of the licence fee, or if there is adequate consumer demand for a Canvas box, before granting its approval.
"In its unique, privileged position in receipt of substantial guaranteed public funding, the BBC is also required to adopt the least intrusive, proportionate means of fulfilling its core purpose, and to minimise any distortions of competition that might arise from the commercial deployment of its public funding," said Sky in its report.
The company is further concerned about Canvas membership - BBC, Five and ITV - due to fears that only public service broadcasters will be permitted to join, with BT's participation only complicating the issue.
This complaint taps into Sky's fears that Canvas partners will favour their own content on the platform when it launches to the detriment of other services. In turn, it reiterated concerns about control of any Canvas user interface or EPG, particularly due to the "standardisation" of this feature which could reduce innovation and competition.
Sky further criticised the lack of technical specification in the BBC Executive's released information, which poses questions about whether Sky Player would work on the box and what sort of content protection would be available. It also questioned how much public money is actually being spent on developing the project in the absence of confirmed figures.
As an alternative approach, Sky believes that the BBC should drive forward development in the IPTV market by implementing a "genuinely broad policy of linear and on-demand content syndication across third-party platforms and services".
Back in August, BBC programme director, IPTV Richard Halton accepted that the open source platform of Canvas could be viewed as an "absolute disaster" for pay TV providers.
However, he stressed that the platform would be designed to maximise creative freedom for a wide variety of service providers, and not prioritise the content of its partners as it would be "very naive for us to do something so obvious".
http://www.digitalspy.co.uk/digitaltv/news/a181777/sky-publishes-canvas-criticisms.html
Project Canvas partners BBC, ITV, BT and Five have defended their plans for the IPTV joint venture by stressing that it will be an "open platform for the next-generation of internet-connected TV devices".
Yesterday, Sky published its second formal submission on Canvas to the BBC Trust, in which it criticised the corporation for using public money to distort competition in the nascent market for broadband-enabled set top boxes.
Writing on the BBC Internet Blog, director of Canvas Richard Halton said that the proposed IPTV offering would not be a "BBC platform". Instead, he explained that the service would be open for all content owners, internet service providers and device manufacturers to get involved.
Halton said that the Digital TV Group is currently developing a standard for web-connected TVs, and so the BBC wants Canvas to be "compliant" with that, rather than influence it.
Sky expressed concern that the majority involvement of public service broadcasters in Canvas would create a bias for their content on the platform to the detriment of others.
However, Halton welcomed any service providers, including Sky, to take part in Canvas as long as their "ambitions for a free-to-air platform and open competition match ours".
Despite its subscription-free model, Halton explained that Canvas would support a "range of monetisation options", meaning that Sky could increase the reach of its Sky Player service by using the platform.
"Canvas is in addition to, not instead of, the syndication ambitions of all of the existing partners. Making content widely available is fundamental to the economics of free-to-air content providers and Canvas adds to the range of options available," he said.
"As a platform, it is intended to reduce the barriers to accessing the television set that some content providers already experience."
Halton also indicated that Canvas will fall in line with the BBC's Royal Charter remit to always effectively use the licence fee to maintain and expand public service broadcasting.
"Public service or not, we can all contribute to supporting a Digital Britain: be it in increasing the availability of online services such as NHS Direct, helping to drive broadband uptake by delivering service innovation or by investing to ensure that our subscription-free TV platforms continue to evolve," he concluded.
"The BBC thinks that Canvas is central to delivering these aims and is keen to work with partners who believe the same."
The Trust is expected to issue its final conclusion on the BBC's involvement in Canvas this autumn.
http://www.digitalspy.co.uk/digitaltv/news/a181816/canvas-partners-respond-to-sky-criticism.html
Sky Player coming to Fetch TV next year
ky has announced that its Sky Player video on demand platform will become available on IP Vision's Fetch TV service next year.
Back in July, the firm officially launched the twin tuner Freeview+ accredited set top box, which offers access to a range of broadcast TV and on-demand content via a transparent EPG.
Under the deal, customers using the IP-enabled box will be able to receive some of Sky's most popular channels, including Sky Movies and Sky Sports.
Available in early 2010, the addition of Sky Player on Fetch TV will complement the existing BBC iPlayer platform on the service. IP Vision is also currently in talks with other content providers to launch their on-demand offerings in the future.
"Sky is committed to offering customers more ways to access our content and our agreement with IP Vision represents an important step in that process. Offering Sky Player through the Fetch TV box gives UK consumers yet another way to experience Sky content, complementing the services already available on satellite, PC, games consoles and mobile," said Sky director of on-demand Griff Parry.
"It also demonstrates the continued development of innovative IP-enabled video services. As more and more commercial players harness broadband distribution to extend consumer choice, there's an opportunity for all content owners to reach new audiences. Sky will continue to look to support new, secure delivery platforms as this fast and dynamic sector evolves."
IP Vision chief executive Eddie Abrams added: "The deal we have signed with Sky further cements Fetch TV's position as a major innovator for Freeview and over-the-top technologies in the UK. It allows our customers to access some of the most exciting sports and entertainment content available today, either as part of their existing Sky subscription or via a month-by-month subscription if they are new to Sky.
"Sky's content is second to none and we are delighted to make it available to Fetch TV users. I am pleased that we continue to lead the way in delivering online content, both free-to-air and pay, directly to Freeview households."
As part of a busy schedule of developments planned next year for Fetch TV, IP Vision is also currently working on a new electronic programming guide and developing a hybrid box for the upcoming Freeview HD service.
http://www.digitalspy.co.uk/digitaltv/news/a182085/sky-player-coming-to-fetch-tv-next-year.html
Back in July, the firm officially launched the twin tuner Freeview+ accredited set top box, which offers access to a range of broadcast TV and on-demand content via a transparent EPG.
Under the deal, customers using the IP-enabled box will be able to receive some of Sky's most popular channels, including Sky Movies and Sky Sports.
Available in early 2010, the addition of Sky Player on Fetch TV will complement the existing BBC iPlayer platform on the service. IP Vision is also currently in talks with other content providers to launch their on-demand offerings in the future.
"Sky is committed to offering customers more ways to access our content and our agreement with IP Vision represents an important step in that process. Offering Sky Player through the Fetch TV box gives UK consumers yet another way to experience Sky content, complementing the services already available on satellite, PC, games consoles and mobile," said Sky director of on-demand Griff Parry.
"It also demonstrates the continued development of innovative IP-enabled video services. As more and more commercial players harness broadband distribution to extend consumer choice, there's an opportunity for all content owners to reach new audiences. Sky will continue to look to support new, secure delivery platforms as this fast and dynamic sector evolves."
IP Vision chief executive Eddie Abrams added: "The deal we have signed with Sky further cements Fetch TV's position as a major innovator for Freeview and over-the-top technologies in the UK. It allows our customers to access some of the most exciting sports and entertainment content available today, either as part of their existing Sky subscription or via a month-by-month subscription if they are new to Sky.
"Sky's content is second to none and we are delighted to make it available to Fetch TV users. I am pleased that we continue to lead the way in delivering online content, both free-to-air and pay, directly to Freeview households."
As part of a busy schedule of developments planned next year for Fetch TV, IP Vision is also currently working on a new electronic programming guide and developing a hybrid box for the upcoming Freeview HD service.
http://www.digitalspy.co.uk/digitaltv/news/a182085/sky-player-coming-to-fetch-tv-next-year.html
Online video advertising 'quadruples'
eb TV Enterprise has revealed that demand for online video advertising has quadrupled over the past year as the emerging media platform attracts greater attention.
The firm has secured 20 major online video ad campaigns so far in October, compared to just five for the same month last year. Its clients have also ordered eight million pre-roll ads this month, compared to just 1.5m for the same time last year.
Recent research by the company further revealed that media buyers intend to increase their spending on online video advertising by 50% into 2010.
"The fact that campaigns have quadrupled year-on-year backs up our belief that online video advertising is now at a tipping point in the UK market," said Web TV Enterprise managing director Jamie Estrin.
"Video advertising is experiencing huge growth online and Web TV Enterprise is at the forefront. Brands are consistently reporting the benefits and confidence is continuing to grow in the medium."
Broadcasters are now increasingly viewing online video as a significant revenue growth area, particularly in terms of the wider availability of broadband-enabled set top boxes.
In September, a report by the Internet Advertising Bureau and PricewaterhouseCoopers revealed that online ad spend has now surpassed TV for the first time ever.
Internet-based advertising increased by 4.6% during the first half of 2009 to reach £1.752bn, compared to expenditure on TV advertising stagnating at £1.6bn, down from £1.9bn year-on-year.
Various companies have already launched online video aggregator offerings, such as Blinkbox and MSN Video Player, which provide coherent platforms for users to access a variety of different content.
Last week, Channel 4 signed a new deal to bring its 4OD on-demand service to the Google-owned website YouTube, with revenue to be drawn from advertising deals. There are also consistent rumours of a forthcoming UK launch for US VOD joint venture Hulu.
On Tuesday, Arqiva's new video on demand venture SeeSaw announced that it has hired Vizeum to oversee all media planning and buying.
http://www.digitalspy.co.uk/digitaltv/news/a183158/online-video-advertising-quadruples.html
The firm has secured 20 major online video ad campaigns so far in October, compared to just five for the same month last year. Its clients have also ordered eight million pre-roll ads this month, compared to just 1.5m for the same time last year.
Recent research by the company further revealed that media buyers intend to increase their spending on online video advertising by 50% into 2010.
"The fact that campaigns have quadrupled year-on-year backs up our belief that online video advertising is now at a tipping point in the UK market," said Web TV Enterprise managing director Jamie Estrin.
"Video advertising is experiencing huge growth online and Web TV Enterprise is at the forefront. Brands are consistently reporting the benefits and confidence is continuing to grow in the medium."
Broadcasters are now increasingly viewing online video as a significant revenue growth area, particularly in terms of the wider availability of broadband-enabled set top boxes.
In September, a report by the Internet Advertising Bureau and PricewaterhouseCoopers revealed that online ad spend has now surpassed TV for the first time ever.
Internet-based advertising increased by 4.6% during the first half of 2009 to reach £1.752bn, compared to expenditure on TV advertising stagnating at £1.6bn, down from £1.9bn year-on-year.
Various companies have already launched online video aggregator offerings, such as Blinkbox and MSN Video Player, which provide coherent platforms for users to access a variety of different content.
Last week, Channel 4 signed a new deal to bring its 4OD on-demand service to the Google-owned website YouTube, with revenue to be drawn from advertising deals. There are also consistent rumours of a forthcoming UK launch for US VOD joint venture Hulu.
On Tuesday, Arqiva's new video on demand venture SeeSaw announced that it has hired Vizeum to oversee all media planning and buying.
http://www.digitalspy.co.uk/digitaltv/news/a183158/online-video-advertising-quadruples.html
Online TV
Internet television (otherwise known as Internet TV, Catch-up TV or Online TV) is television service distributed via the Internet. It has become very popular at the end of the first decade of the 21st century due to services such as the BBC iPlayer (in and limited to the United Kingdom) and Hulu (limited to the United States); see List of Internet television providers.
nternet television allows viewers to choose the show or the TV channel they want to watch from a library of shows or from a channel directory[citation needed]. The 2 forms of viewing Internet television are streaming and downloading onto a computer. The video may be broadcast with a peer-to-peer network(P2PTV), which doesn't rely on a single website's streaming.
It differs from IPTV in that IPTV offerings, while also based on the IP protocol stacks, are typically offered on discrete service provider networks, highly managed to provide guaranteed quality of service and good bandwidth, and usually requiring a special IPTV set-top-box. However, some definitions of IPTV such as that defined by the ITU and the DVB, use the term IPTV as a superset of both 'managed' IPTV and Internet TV.
http://en.wikipedia.org/wiki/Online_tv
nternet television allows viewers to choose the show or the TV channel they want to watch from a library of shows or from a channel directory[citation needed]. The 2 forms of viewing Internet television are streaming and downloading onto a computer. The video may be broadcast with a peer-to-peer network(P2PTV), which doesn't rely on a single website's streaming.
It differs from IPTV in that IPTV offerings, while also based on the IP protocol stacks, are typically offered on discrete service provider networks, highly managed to provide guaranteed quality of service and good bandwidth, and usually requiring a special IPTV set-top-box. However, some definitions of IPTV such as that defined by the ITU and the DVB, use the term IPTV as a superset of both 'managed' IPTV and Internet TV.
http://en.wikipedia.org/wiki/Online_tv
YouTube & Channel 4
The move was equally groundbreaking for YouTube, as it looks to, finally, make some profit. With full length programming from Channel 4, the website will be hoping to improve its image as a purveyor of dog-on-skateboard clips. It hopes that it can charge advertisers higher rates for a more premium environment.
However, with other companies such as Hulu clamouring to woo broadcasters with deals to distribute their content on their respective online video players, and barely any deals signed, is so-called "aggregation" the right move for our treasured British broadcasters?Until now, the major players – ITV, Channel 4 and Five – have all only offered a full catch-up service via their own branded video players hosted only on their own websites.
However, this was never been the grand plan. Project Kangaroo, the joint video-on-demand (VOD) venture from BBC Worldwide, ITV and Channel 4, was meant to be the answer to all the broadcasters' prayers. It was going to provide a "one-stop shop" for online viewers to access all their content – both catch-up and some archive.
However, the Competition Commission blocked it in February 2009 for seeming too anti-competitive in a nascent marketplace. The broadcasters, faced with disrupted digital strategies, fragmenting audiences and falling advertising revenues, have had to regroup and figure out which site, or sites, will best aggregate their content.
On the whole, the reaction to the Channel 4 tie-up has been positive. For now. The non-exclusive arrangement is only for three years and Channel 4 has managed to keep control of its own advertising sales and will sell inventory around some non-Channel 4 content on YouTube.
Jon Gisby, Channel 4's director of future media and technology, said that the broadcaster's strategy was always to: "get our content onto as many branded platforms as possible.
"We have a bias to syndication and this deal was the next logical step in the distribution of our content online," he said.
"It's a no-brainer for Channel 4," says one senior source at a production company. "The deal is on their terms at the moment, they control the advertising and get the majority of the revenue split."
According to Tim Willey, director in consulting at Deloitte, this type of deal is a very positive step because it also gets Channel 4's content in front of a new audience – the YouTube crowd. It allows Channel 4 access to the next generation of viewers."
However, there are some reservations about a major British broadcaster doing a deal with YouTube. There is the concern that other major content providers will follow suit. In the process they could stifle the market – the same reaction the Commission was trying to avoid.
"A single competitor with an approximate 70pc share of viewing, could eventually dictate terms," says a TV executive close to the broadcasters' negotiations. "A deal with YouTube may destroy the market in the long term. This is why no US broadcaster has signed with YouTube.
"Channel 4 might be getting a good deal now, but it won't be able to negotiate itself a better position in three years time, if there are no other major aggregators it can go to instead. Google dominates in search, and YouTube will dominate in video."
Patrick Walker, director of video partnerships at YouTube, said: "We are very much in support of this growing industry. We don't believe this deal will stifle the VOD market and hope people will develop different services. The deal is non-exclusive and Channel 4 can and is looking elsewhere."
If Channel 4 manages to make its brand amphibious across several platforms, without cheapening its image and depleting its revenue model, its first syndication deal with YouTube will be lauded as watershed moment for British broadcasting.
By Emma Barnett
http://www.telegraph.co.uk/technology/google/6367931/Is-Channel-4s-catch-up-TV-deal-with-YouTube-a-new-watershed.html
However, with other companies such as Hulu clamouring to woo broadcasters with deals to distribute their content on their respective online video players, and barely any deals signed, is so-called "aggregation" the right move for our treasured British broadcasters?Until now, the major players – ITV, Channel 4 and Five – have all only offered a full catch-up service via their own branded video players hosted only on their own websites.
However, this was never been the grand plan. Project Kangaroo, the joint video-on-demand (VOD) venture from BBC Worldwide, ITV and Channel 4, was meant to be the answer to all the broadcasters' prayers. It was going to provide a "one-stop shop" for online viewers to access all their content – both catch-up and some archive.
However, the Competition Commission blocked it in February 2009 for seeming too anti-competitive in a nascent marketplace. The broadcasters, faced with disrupted digital strategies, fragmenting audiences and falling advertising revenues, have had to regroup and figure out which site, or sites, will best aggregate their content.
On the whole, the reaction to the Channel 4 tie-up has been positive. For now. The non-exclusive arrangement is only for three years and Channel 4 has managed to keep control of its own advertising sales and will sell inventory around some non-Channel 4 content on YouTube.
Jon Gisby, Channel 4's director of future media and technology, said that the broadcaster's strategy was always to: "get our content onto as many branded platforms as possible.
"We have a bias to syndication and this deal was the next logical step in the distribution of our content online," he said.
"It's a no-brainer for Channel 4," says one senior source at a production company. "The deal is on their terms at the moment, they control the advertising and get the majority of the revenue split."
According to Tim Willey, director in consulting at Deloitte, this type of deal is a very positive step because it also gets Channel 4's content in front of a new audience – the YouTube crowd. It allows Channel 4 access to the next generation of viewers."
However, there are some reservations about a major British broadcaster doing a deal with YouTube. There is the concern that other major content providers will follow suit. In the process they could stifle the market – the same reaction the Commission was trying to avoid.
"A single competitor with an approximate 70pc share of viewing, could eventually dictate terms," says a TV executive close to the broadcasters' negotiations. "A deal with YouTube may destroy the market in the long term. This is why no US broadcaster has signed with YouTube.
"Channel 4 might be getting a good deal now, but it won't be able to negotiate itself a better position in three years time, if there are no other major aggregators it can go to instead. Google dominates in search, and YouTube will dominate in video."
Patrick Walker, director of video partnerships at YouTube, said: "We are very much in support of this growing industry. We don't believe this deal will stifle the VOD market and hope people will develop different services. The deal is non-exclusive and Channel 4 can and is looking elsewhere."
If Channel 4 manages to make its brand amphibious across several platforms, without cheapening its image and depleting its revenue model, its first syndication deal with YouTube will be lauded as watershed moment for British broadcasting.
By Emma Barnett
http://www.telegraph.co.uk/technology/google/6367931/Is-Channel-4s-catch-up-TV-deal-with-YouTube-a-new-watershed.html
Media Consumption habits and the effects on advertising.
Changes in Media Consumption Habits Affecting Advertisers
By SCOTT LEHANE
Advertising is the life-blood of the broadcast industry, and with the Internet and other new media garnering a rapidly growing share of ad budgets, broadcasters are facing a new world of competition from non-traditional advertising vehicles.
The goals, however, remain the same – capturing and holding coveted eyeballs and delivering targeted demographics to advertisers.
But in the world of mobile video, MP3 players, iPods and Blackberries (not to mention Facebook, blogs, and “mashable content”), those eyeballs are a little more distracted these days, and advertisers are exploring other ways to reach their target demographics.
However, it’s not all bad news for the broadcast industry. While new media advertising is growing at a breathtaking pace (doubling last year’s numbers), broadcast advertising revenues are also growing, despite gradually declining viewers and listeners.
“Financially, it’s had little effect on the top-line growth in television numbers,” said Ron Lund, president and CEO of The Association of Canadian Advertisers. “In fact, television is up year-over-year. However, having said that, advertisers will tell you that a bigger and bigger part of their budget, which would normally have been allocated under television, is now, in fact, going to new media. And that is becoming an increased percentage every year.”
continued on http://www.acaweb.ca/mediaroom/broadcastdialogue_oct07.pdf
“The bigger story is the sweeping changes in media consumption habits that are affecting advertisers,” he added. “People are spending so much time on the Internet, that in many key demographics, they spend as much or more time in front of computer screens than they do
in front of a television screen. In many people’s minds, the mobile phone is emerging as the predominant medium – the one that has the most effect on people’s lives.”
He predicted the emergence of the “Third Screen” (video-enabled mobile phones) will have an even more dramatic impact on advertising than anything we’ve seen in recent years.
“The biggest form of advertising to emerge in the last few years is search-related advertising (which has made Google rich), and it’s likely that it’s just a matter of time before that same form of advertising emerges on mobile phones,” he said.
Between online gaming, mobile phones and the Internet, it’s getting particularly difficult for advertisers to reach the younger audience without cross-platform strategies. But there are obvious limitations to the amount of multitasking even the most adept teenager can handle.
By SCOTT LEHANE
Advertising is the life-blood of the broadcast industry, and with the Internet and other new media garnering a rapidly growing share of ad budgets, broadcasters are facing a new world of competition from non-traditional advertising vehicles.
The goals, however, remain the same – capturing and holding coveted eyeballs and delivering targeted demographics to advertisers.
But in the world of mobile video, MP3 players, iPods and Blackberries (not to mention Facebook, blogs, and “mashable content”), those eyeballs are a little more distracted these days, and advertisers are exploring other ways to reach their target demographics.
However, it’s not all bad news for the broadcast industry. While new media advertising is growing at a breathtaking pace (doubling last year’s numbers), broadcast advertising revenues are also growing, despite gradually declining viewers and listeners.
“Financially, it’s had little effect on the top-line growth in television numbers,” said Ron Lund, president and CEO of The Association of Canadian Advertisers. “In fact, television is up year-over-year. However, having said that, advertisers will tell you that a bigger and bigger part of their budget, which would normally have been allocated under television, is now, in fact, going to new media. And that is becoming an increased percentage every year.”
continued on http://www.acaweb.ca/mediaroom/broadcastdialogue_oct07.pdf
“The bigger story is the sweeping changes in media consumption habits that are affecting advertisers,” he added. “People are spending so much time on the Internet, that in many key demographics, they spend as much or more time in front of computer screens than they do
in front of a television screen. In many people’s minds, the mobile phone is emerging as the predominant medium – the one that has the most effect on people’s lives.”
He predicted the emergence of the “Third Screen” (video-enabled mobile phones) will have an even more dramatic impact on advertising than anything we’ve seen in recent years.
“The biggest form of advertising to emerge in the last few years is search-related advertising (which has made Google rich), and it’s likely that it’s just a matter of time before that same form of advertising emerges on mobile phones,” he said.
Between online gaming, mobile phones and the Internet, it’s getting particularly difficult for advertisers to reach the younger audience without cross-platform strategies. But there are obvious limitations to the amount of multitasking even the most adept teenager can handle.
Media Consumption Habits
Wondering where to put your money in the race for entertainment eyeballs? Before you buy into the hoopla surrounding video via smart phone, check out the latest Nielsen Three Screen Report. Couch surfing remains a strong American favorite.
The amount of time we spend watching TV at home actually increased by 2 hours and 2 minutes per month in the second quarter of 2009 over a year ago, up to 141+ hours, or 4.7 hours per day. Time-shifting (Tivoing) those TV selections is growing in popularity very quickly, up almost 20% in the same one-year period.
The amount of time we spend in front of the computer is almost the same as it was a year ago, but what we do on the computer has changed dramatically. The time spent watching video skyrocketed by 45.5%, although still only an average 3 hours and 11 minutes per person.
The number of us watching video on smart phones is up by 70% in the past 12 months, to fifteen million. The average time each of us spent at it, however, is actually down by 10% over year ago. (I'm wondering if that difference can be accounted for by better connect speeds.) YouTube and other short clips make up 83% of online viewing now, but I expect this to change dramatically as more networks and movie companies put in place online alternatives such as Hulu.com to compete with mainstream (cable TV, movie house) distribution.
The study also showed that we like to browse the Internet and watch TV at the same time. On average, we surf the web which watching the tube at the same time 2 hours and 39 minutes a month, which is over a quarter of our total time online.
So don't count out cable TV companies yet: there's still some gold to be mined from those of us who would rather passively receive whatever is sent our way that go to the effort of seeking it out.
-http://www.bloggingstocks.com/2009/09/11/changing-media-consumption-habits-we-still-luv-luv-luv-our-tv/
The amount of time we spend watching TV at home actually increased by 2 hours and 2 minutes per month in the second quarter of 2009 over a year ago, up to 141+ hours, or 4.7 hours per day. Time-shifting (Tivoing) those TV selections is growing in popularity very quickly, up almost 20% in the same one-year period.
The amount of time we spend in front of the computer is almost the same as it was a year ago, but what we do on the computer has changed dramatically. The time spent watching video skyrocketed by 45.5%, although still only an average 3 hours and 11 minutes per person.
The number of us watching video on smart phones is up by 70% in the past 12 months, to fifteen million. The average time each of us spent at it, however, is actually down by 10% over year ago. (I'm wondering if that difference can be accounted for by better connect speeds.) YouTube and other short clips make up 83% of online viewing now, but I expect this to change dramatically as more networks and movie companies put in place online alternatives such as Hulu.com to compete with mainstream (cable TV, movie house) distribution.
The study also showed that we like to browse the Internet and watch TV at the same time. On average, we surf the web which watching the tube at the same time 2 hours and 39 minutes a month, which is over a quarter of our total time online.
So don't count out cable TV companies yet: there's still some gold to be mined from those of us who would rather passively receive whatever is sent our way that go to the effort of seeking it out.
-http://www.bloggingstocks.com/2009/09/11/changing-media-consumption-habits-we-still-luv-luv-luv-our-tv/
Friday, 16 October 2009
TV in 2009
IPTV- Streaming Live (IP-ip address is tracked. Target advertisments)
TV
iPhone/iPod
VOD- Video on demand
Car
XBOX 360 (sky-example of convergence) Chance to watch TV with your virtual friends- you can communicate. Last FM/Twitter/Facebook- enable to communicate via XBOX.
Convergence
Project canvas- Open platform, any tv chanels have the oppourtunity to broadcast- possibility of attracting even newspapers.
The Sun- website, also has thier own radio station Sun Talk.
Digital Switchover- Huge imapct on how TV is viewed, analogue is no more and everyone shall be watching digital.
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