Wondering where to put your money in the race for entertainment eyeballs? Before you buy into the hoopla surrounding video via smart phone, check out the latest Nielsen Three Screen Report. Couch surfing remains a strong American favorite.
The amount of time we spend watching TV at home actually increased by 2 hours and 2 minutes per month in the second quarter of 2009 over a year ago, up to 141+ hours, or 4.7 hours per day. Time-shifting (Tivoing) those TV selections is growing in popularity very quickly, up almost 20% in the same one-year period.
The amount of time we spend in front of the computer is almost the same as it was a year ago, but what we do on the computer has changed dramatically. The time spent watching video skyrocketed by 45.5%, although still only an average 3 hours and 11 minutes per person.
The number of us watching video on smart phones is up by 70% in the past 12 months, to fifteen million. The average time each of us spent at it, however, is actually down by 10% over year ago. (I'm wondering if that difference can be accounted for by better connect speeds.) YouTube and other short clips make up 83% of online viewing now, but I expect this to change dramatically as more networks and movie companies put in place online alternatives such as Hulu.com to compete with mainstream (cable TV, movie house) distribution.
The study also showed that we like to browse the Internet and watch TV at the same time. On average, we surf the web which watching the tube at the same time 2 hours and 39 minutes a month, which is over a quarter of our total time online.
So don't count out cable TV companies yet: there's still some gold to be mined from those of us who would rather passively receive whatever is sent our way that go to the effort of seeking it out.
-http://www.bloggingstocks.com/2009/09/11/changing-media-consumption-habits-we-still-luv-luv-luv-our-tv/
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